Dubai-based WPP Group‘s public relations firm, Asda’a Burson-Marsteller, is eyeing acquisitions opportunities in North Africa and Iraq, and hopes to complete one or more by the end of this year, The National has reported.
The company has 11 wholly-owned offices and eight affiliate offices in the Middle East, North Africa and Pakistan, with clients including Emaar, Etisalat and Emirates NBD.
“We have initiated discussions in North Africa as well as in Iraq in the last couple of months,” said Sunil John, chief executive of Asda’a. “We think there is a huge growth opportunity here. And we think that this is the right time to be able to look at these markets.”
(Source: AME Info)