Lebanese company Robert’s Group is due to open its first family entertainment centre in Iraq next month. The standalone outlet in Baghdad will have 40 games and will be opened in conjunction with a local partner.
According to a report from Intergame, the new unit is currently in the final stages of completion. Robert’s Group, founded by Robert Elias, a noted Lebanese operator and distributor, is now run by his son, Georges, as COO and he plans a string of locations across Iraq, including a 3,000 sq.ft flagship store in 2014.
“Most amusement outlets in Iraq,” said Elias, “are actually restaurants with a small area set aside for a few games. We believe that ours will be the first purpose-built FEC to enter the market.”