Sabre Partners With Kanoo to launch Iraq’s First GDS

Bahrain-headquartered Sabre Travel Network Middle East (STNME), the world's leading provider of high performance travel solutions, is expanding its presence in the Middle East by partnering with Kanoo Travel to become the first Global Distribution System (GDS) operating within Iraq.

Kanoo Travel, presently the largest travel agency group within the Middle East and one of Sabre’s most loyal and trusted partners in the region, will distribute Sabre’s travel technology solutions in Iraq through a General Sales Agent (GSA) structure. The new partnership will give agencies in Iraq access to all of Sabre’s solutions including global content from hundreds of airlines, thousands of hotels, as well as car rental companies, tour operators and cruise liners.

Speaking at the signing ceremony Daniel Naoumovitch, Chief Executive Officer, Sabre Travel Network Middle East said, “We are extremely excited about this new venture and the opportunity to provide Iraqi agencies with new technology capabilities, such as our recently-launched Sabre Red travel solution, to help them drive customer loyalty and power business performance.

“Iraq is experiencing significant growth daily and establishing a presence in this market reinforces our commitment to support the travel industry by providing agencies there with solutions and the expertise to expand their business, and travel suppliers with additional distribution opportunities,” said Naoumovitch.

Mr. Mubarak Kanoo, Deputy Group Chairman, Kanoo Travel said, “Kanoo Travel and Sabre Travel Network Middle East have had a longstanding partnership based on mutual trust and progressive business focus. This is yet another feather in our caps reinforcing the long term partnership as well as reflecting our commitment to growth and development of new regions within the Middle East.”

Kanoo Travel has over 180 IATA locations in the region and provides the most comprehensive and specialized services in the travel industry, placing special emphasis on servicing and managing relationships with its large customer base in the region for which it has won numerous service-quality Awards in both the leisure and business travel sectors.

Travel agencies across the Middle East region use Sabre's technology solutions to help make money, save money and optimize the service they provide travelers. With 20 offices in 11 countries across the Middle East and the Levant, Bahrain-based STNME is the leading GDS provider in the world.

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