Canon Middle East has appointed Creative Force to expand its professional video business in Iraq.
Focused on the broadcast and production industry, the collaboration is part of Canon's strategy of diversification into new business domains such as professional cinematography and pro-video.
According to a BBC report, up to 97% of homes in Iraq have a satellite dish and there are more than 30 Iraq-facing satellite networks. With the rise of the broadcast sector, Canon's partnership with Creative Force will concentrate on cinematography and professional video equipment with multipurpose technology that can be utilised across several platforms.
Anurag Agrawal, managing director of Canon Middle East, said:
"Having Creative Force on board as a Canon Authorised Partner in Iraq is a great asset in expanding our professional video business, due to their strong local presence and familiarity with the customers which will bring Canon technology closer to the market."
Creative Force has over 20 years of experience in designing media system. The company offers a variety of production and postproduction services for promotional, corporate and educational films as well as TV commercials, music videos and documentaries. Their expertise in equipment brands allows them to advise customers such as broadcasters, production houses and videographers on the best technology solutions to meet their filming needs.
Fariborz Kamrani, managing director of Creative Force, said:
"The broadcast and production industries in Iraq are growing, with a lot of content being produced locally by both national and international companies. Our collaboration with Canon Middle East will ensure that videographers in Iraq will have access to top of the line professional video equipment to be used in their projects. We recognise the talent and potential available in the country and we are committed in providing the high quality media system integrations needed for the industry to grow even further."