Iraq to Lease Advertising Spaces on Public Roads

By John Lee.

The Iraqi Cabinet has endorsed new measures aimed at enhancing state revenues by utilising public infrastructure for advertising purposes.

Key Points of Approval:

1. Leasing Advertising Spaces:
   • The Minister of Construction, Housing, Municipalities, and Public Works is authorised to lease advertising spaces on public road easements and bridges outside Baghdad Municipality's and local municipalities' boundaries.
2. Flexibility in Leasing Arrangements:
   • Leases can be granted to a single company nationwide, one company per governorate, or multiple companies, depending on advertising needs.
3. Eligibility Criteria:
   • Applications are limited to companies officially registered with the Ministry of Trade's Companies Registration Department and specialised in advertising.
4. Rental Valuation:
   • Rent prices for advertising spaces will be assessed by committees formed within the Ministry of Construction, Housing, Municipalities, and Public Works, under the amended State Property Sale and Rental Law (No. 21 of 2013).

This initiative is part of Iraq's strategy to optimise public asset utilisation and boost non-oil revenues for economic sustainability.

(Source: PMO)