Asiacell, the largest private Iraqi company and the first and only mobile telecommunications company to provide coverage for all of Iraq, signed an agreement with Leo Burnett on Wednesday, the 9th of June 2010, at Leo Burnett's offices in Amman.
By virtue of this agreement, Leo Burnett will provide Asiacell with its comprehensive advertising and promotional services. The agreement was signed by Dr. Diar Ahmed, CEO at Asiacell, the Marketing Director and Communications and PR Director on behalf of the company and Mr. Kamil Kuran, Managing Director of Leo Burnett Levant and Ms. Joëlle Jammal, Managing Director of Leo Burnett Jordan. This agreement does not terminate Asiacell's existing advertising and promotions agreement with Wunderman, which also covers Asiacell's advertising needs within the Iraqi market.
Commenting on this step, Dr. Diar Ahmed, said:
"We pride ourselves on our partnership with Leo Burnett, which is considered one of the world's most prominent companies in the advertising and promotions industry. The Iraqi market is a promising environment for the advertising industry, as advertising is an integral and indispensible tool for all sectors and is necessary for their continued success. We aim through this partnership to maintain our ongoing engagement with our subscribers and the Iraqi public, which reflects the transparency and integrity we adopt in all that we do."
Dr. Ahmed added, "We hope that this agreement will be a launching pad to a very successful partnership between Asiacell and Leo Burnett, and we look forward to seeing its positive results on the ground in the near future. We have full confidence in Leo Burnett's management and creative team's ability in adding value to our brand positioning in the Iraqi market."
In turn, both Kuran and Jammal expressed their pride in this partnership with the largest telecom operator in Iraq. They further commended Asiacell on its excellent reputation in the Iraqi telecom market and highlighted Leo Burnett's commitment in supplying the Iraqi market with the best services. They also indicated that the company's knowledge and expertise in the telecomm industry across the region will add value and creativity to Asiacell's marketing operations in Iraq.
Since its inception in 1981 as the first multinational agency in the region, Leo Burnett has grown from a single brand agency to a group of companies that provide a comprehensive range of communications solutions, including advertising, media, public relations, digital and CRM. Today, the group has offices in Dubai, Jeddah, Riyadh, Kuwait, Cairo, Beirut, Casablanca and Amman, and employs over 500 people.