From Al Jazeera. Any opinions expressed are those of the authors, and do not necessarily reflect the views of Iraq Business News.
Iraq's government has launched a media campaign to accompany its military offensive against the armed group, known as the Islamic State of Iraq and the Levant (ISIL).
It is seen as the most dangerous of all the fighter groups at war with the government, which is trying to create a secure environment for upcoming elections.
Al Jazeera's Imran Khan reports from Baghdad: