By John Lee.
Yum! Brands has announced the opening of the first Pizza Hut in Iraq with franchise partner, Al Kout Food Company.
The new restaurant in the popular Majidi Mall in Erbil features "a full casual dine-in experience for Iraqi consumers with a vibrant, youthful design and seating for 120 people. The menu is in Kurdish and offers a range of appetizers, pizzas and flatbreads, pasta, salads, desserts and drinks".
Scott Bergren, CEO of Pizza Hut and Chief Innovation Officer of Yum! Brands said:
“We’re pleased to be able to bring Pizza Hut to Iraq as part of the explosive growth for our brand around the world. While Pizza Hut’s footprint is already significantly larger than our nearest competitor, we’ve still just scratched the surface of global growth.
"We are taking the powerful Pizza Hut Red Roof icon and accelerating the development of our brand across the Delivery, Express, and Dine-In channels around the world as only we can.”
Mrs. Fadwa Al-Homaizi, Managing Director, Al Kout Food Company and Co-founder and Chairwoman, Kout Food Group, said:
“Kout Food Group is proud of its partnership with Yum! and the success of launching the first Pizza Hut Dine-In store in Iraq. Our utmost priority is to serve our customers with excellent products and services. This is in line with our strategy of expansion in Iraq. More and more customers are visiting the restaurant to test the high-quality Pizza Hut products and to enjoy the dine-in experience.”
Al Kout Food Company plans to open four more Pizza Hut restaurants in Iraq this year including three in Erbil and one in Sulaymaniyah. The franchisee expects that the five restaurants, including the new Pizza Hut, will create more than 150 jobs in the region by the end of the year.
Iraq-based Al Kout Food Company is owned by Kout Food Group which is located in Kuwait.