Japanese Coffee Brand Expands to Iraq

By John Lee.

Japan's specialty coffee brand % Arabica has reportedly signed a master franchise agreement with Dubai-based Al-Handal International Group, paving the way for its Iraq launch.

Key Details:

• First Iraq Store: Expected to open in Baghdad by late 2025, with further expansion in 2026.
• MENA Growth: Iraq becomes the 10th regional market for % Arabica, adding to its 48 outlets in MENA.
• Iraq's Specialty Coffee Market: Growing interest from international brands such as Segafredo, Mikel Coffee, and Espressolab.
• Market Outlook: Iraq is MENA's 13th largest coffee shop market with 85 outlets, projected to grow 10% by 2029.

According to the article from World Coffee Portal, this move reflects Iraq's increasing appeal to global coffee brands, signaling strong growth in specialty coffee culture and consumer demand.

(Source: World Coffee Portal)