"THE PHARMACEUTICAL MARKET: JORDAN - REVIEW
Jordan is a small but strategically located country in the Middle East, bordering Israel, Syria, Iraq and Saudi Arabia. Although it lacks the oil reserves of many of its neighbours and is relatively poor in comparison, it boasts good links with the West and is a key player on the local political scene. Jordanâ€™s stable economy and rapid population growth are both instrumental in the steady growth of the pharmaceutical market. However, the small population naturally limits market size.
Both the government and private sector are committed to upgrading and modernising Jordanâ€™s healthcare provision. The country has a reputation in the region for its high standards of services provided, and both public and private hospitals have been expanding and upgrading in recent years. The continued modernisation of the health system will benefit residents as well as attracting overseas interest in the Jordanian market.