Tag Archives | Lisa Knight

Where are the Global Iraqi Brands?

By Lisa Knight, Creative Director & Founder of The Brand Foundation. Multinational brands have been and continue to land in Iraq, attractive to Iraqi nationals perhaps due to the trade embargos of the past, and Saddam's dislike of Iraqi's owning western brands. It is hardly surprising that brands that were formerly unavailable domestically are now […]

More Jobs For the Boys

It seems that the newly-appointed Prime Minister, Nouri al-Maliki, and his team are having to be increasingly inventive in their efforts to piece together a new cabinet. Creating, in effect, two energy ministries – if indeed these rumours are true – will help increase the size of the cabinet pie that he can then dole […]

How to Brand Your Business in Iraq

By Lisa Knight, Creative Director & Founder of The Brand Foundation. Since 2007 Iraq has witnessed a number of multinationals setting up regional operations – GE, Daimler Benz, Shell, and global finance and banking institutions such as J. P Morgan Chase and Citibank publicly proclaiming an interest in the Iraqi financial sector, its only a […]