Tag Archives | branding

Report: Iraqi Creators and the Business of Self-Branding

From Kapita Research. Any opinions expressed here are those of the author(s) and do not necessarily reflect the views of Iraq Business News. Turning Influence into Industry: Iraqi Creators and the Business of Self-Branding In Iraq, influencers are not just advertisers -- they are brand founders. A collapse of institutional trust, a fragmented retail landscape, […]

How to Brand Your Business in Iraq

By Lisa Knight, Creative Director & Founder of The Brand Foundation. Since 2007 Iraq has witnessed a number of multinationals setting up regional operations – GE, Daimler Benz, Shell, and global finance and banking institutions such as J. P Morgan Chase and Citibank publicly proclaiming an interest in the Iraqi financial sector, its only a […]