Tag Archives | Mina Al Sheikhly

Report: Iraqi Creators and the Business of Self-Branding

From Kapita Research. Any opinions expressed here are those of the author(s) and do not necessarily reflect the views of Iraq Business News. Turning Influence into Industry: Iraqi Creators and the Business of Self-Branding In Iraq, influencers are not just advertisers -- they are brand founders. A collapse of institutional trust, a fragmented retail landscape, […]