Tag Archives | branding in iraq

Report: Iraqi Creators and the Business of Self-Branding

From Kapita Research. Any opinions expressed here are those of the author(s) and do not necessarily reflect the views of Iraq Business News. Turning Influence into Industry: Iraqi Creators and the Business of Self-Branding In Iraq, influencers are not just advertisers -- they are brand founders. A collapse of institutional trust, a fragmented retail landscape, […]

What's in a Name?

In the Arabic world family name is important – family names are ‘brands’ with real stories, history, notoriety and respect. This is particularly the case in Iraq, a nation very much at the beginning of an onslaught of international brands – some seeking associations with the big family names of Iraq and others planning strategies […]