Online Shopping: A Glimpse Into The Iraqi Customer Shopping Behavior
The World Trade Organization (WTO) defines e-commerce as "the production, distribution, marketing, sales or delivery of goods and services by electronic means".
Currently, 75% of the Iraqi population has access to the internet, and 61.4% of them are on social media platforms.
The internet made it easier to communicate with retailers, anywhere and at any time.
This created a demand for retailers to adapt to the continuously changing needs of the Iraqi customer that shifted from being limited by a few items at certain shops to a variety of brands that are not limited by Iraq's boundaries.
(Source: Kapita, in partnership with GIZ)